Collision cost

The World Cup will see the rekindling of a feud between two of the world's leading sportswear brands. Brothers Rudi and Adi Dassler, the founders of Puma and Adidas, fell out six decades ago.

Their home town still bears the scars today.

It's Nike, Adidas and Puma must be the world's 1-2-3 in sportswear and it's interesting to note that the latter two actually share a history together in the beginning.

I'm not a fan of any of them. I don't like it when sports get intertwined with fashion. The end product gets very confusing for the sportsman.

Sadly, they don't care about sports anymore. They only care about fashionistas who go for the sporty look and pretend to be somehow active people. They're the ones who spend money to become walking billboards.